If you don’t have a WebmasterTools account, you need to learn about it and use it. WebmasterTools gives you a glimpse into your website through the eyes of Google. It also has some great tools to help make your site seo efficient.
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Google Webmaster Tools
August 27, 2009 by Robb Luther
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Basic SEO
July 20, 2009 by Robb Luther
So you want to know a little bit about Search Engine Optimization? Here is a very basic primer.[ad]
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Three Keys to SEO.
May 18, 2009 by Robb LutherThere are three things you have to concern yourself with when you are looking int improving your search engine optimization: Content, Structure, Linking.
Content- Content is what you put on your pages. Keep each page focused to one main idea. That idea should be the key phrase you are looking to target. Do some keyword research to see how often your key term is searched. Google has a good free keyword tool.
Structure- It is very important that search engines can crawl your website. Crawling can be affected by how you code the pages. You also have to be careful about headings. Make sure you are using 301 redirects over 302 redirects. WebConfs has some great tools including a Search Engine Spider Simulator and a Header Checker.
Link Building- This is one of the most important aspects of building website traffic. Think of a link pointing to your site as a vote. The more you have the better. Not all votes are equal but for now, just worry about getting links. Joing forums that are related to your website. Create a Twitter account and search on industry terms. This will help you find blogs related to your website that you can post on. Most of these blogs will allow you a link back to your website. A great way to build links is through press releases (PR News Wire and PR Web can distribute them for a fee). Use your imagination and check your competitors to see who is linking to them. You can use Yahoo to do that by typing in your query like this: linkdomain:www.site.com -site:www.site.com.
